Some times less is more.
That was part of the thinking behind the The Need To Know Club when three old friends a whole host of great writers decided there was need for informed recommendations of genuinely brilliant places to stop people wasting time on crap.
So how does it work?
Simply put, everyday we tell you about one place that you really should know about. We don’t overwhelm you with a thousand places, we just handpick the best places to eat, drink, see and do. See it as building your ultimate Bucket List.
The great thing is it’s not Trip Advisor. Not that we’ve got anything against Trip Advisor – I mean we have, but we don’t want to come over as grumpy or snooty, it’s just that in our experience literally any Tom, Dick or Janet or even worse the venues themselves write good reviews about bad places. Our reviews are written by professional writers who actually know what they’re talking about. They scour their cities looking for gems that will add joy to your life.
We’ve started out concentrating on London mostly but you’ll find a smattering of places around the world if we just can’t help ourselves because they’re that good and with time as we expand out we’ll tell you about all the great venues to visit all over the place. We love to champion independent shops and restaurants because we believe that diversity is what makes our cities interesting, innovative and drives our community interaction. Fuck, The Man and all that.
We’re still developing and refining stuff but we’d love anyone who loves great food, fascinating shops, fun bars and superb experiences that make you feel a little bit more alive to check it out.
I’d also love it if you would take a look at the website, sign up for the newsletter and become part of the club – we won’t bombard you with stuff, that’s not what we’re about. It’s also not some weird cult, just in case you were thinking: ‘Wait, is this some kind of cult?’ It’s not, so stop saying that. The only rule of The Need to Know Club is you never talk about The Need to Know Club unless you really like it in which case feel free to shout it from the rooftops.
We’re launching Need to Know Club Tours very soon as well and if anyone would like to be a guinea pig for us and do a bit of fun and different urban exploring do get in touch and you can come on the friends and family tester events.
All feedback very gratefully appreciated. This isn’t a huge corporate operation it’s just group of friends trying to share the things we’re most passionate about and if you’d like to help us to do that do get in touch or join the cult, I mean club or just drop us a line and tell us about a place that you really love and that people really ought to know about. We only want amazing beloved places, they can be old or new, hip or traditional the only thing that all our places have in common is that word ‘love’. That’s why there’s no ratings on our site. If it’s on Need to Know you already know we love it.
‘Live. Life. Better.’ is our motto – we could have written it in the more grammatically correct way ‘Live life better’ but we’re rule breakers and renegades who won’t be held back by your bourgeois ideas about where we should or shouldn’t put a full stop (or ‘period’ for our American friends). Anyway, you get the idea.
Thank you for joining us, you’re gorgeous.
Dave. Emma. Tim.