Do you ever want to go somewhere a little bit different, somewhere you know you're going to love? Whether that's just for a perfect coffee, an unashamedly good meal, a day out or a weekend away.
We're always looking for places created with enthusiasm, specialist knowledge and love, and want to support independent businesses. Our friends can't always tell us where to go to find the unknown corners, genuinely great attractions, and the sort of things locals in other cities do because they know what’s best.
So we turn to the Internet. But it's littered with sponsored content and spurious reviews that make it hard to know where to turn and who to trust. Even when we think we've found a reliable source, we're generally pestered by adverts, inundated by pop-ups encouraging us to book or buy something, or to donate to read ‘free’ content, or simply let down by the information provided.
Well, as we sat eating another disappointingly average pub meal ‘highly-rated’ on the leading online reviews website, we decided that enough is enough. There had to be a better way.
When we described our experience to friends and family, we realised just how many people shared our frustration with the current state of affairs. And so the idea for Need To Know was born...
Over the next few months, we built a business plan, formed a social enterprise, recruited an international team of professional travel writers and launched a members-only website; an environment where recommendations from the trusted few are available to those who value expert opinion. A place where there are no advertisers, no sponsors and no ambiguity. Somewhere with a single, simple purpose – a showcase of handpicked places and itineraries from around the world; places we've visited, loved and recommend without hesitation.
Our approach bucks the current trend; some might even call it old school. We prefer to think we’ve come full circle and what may have looked backward is now the only way forward. However you describe it, we like to think that expertise still has a place in the world and is something we should cherish. We think people would rather pay for a service up-front rather than paying for it in kind by being the eyes on adverts or the data for sale.
If that appeals, why not sign up and become a member? We’d like to think you won't be disappointed.