Our international team of professional travel writers only write up places for Need To Know if they would genuinely recommend them to friends, family and each other. It’s a club that we made for ourselves, which we've now opened up to the world's like-minded explorers.
Because we visit each place in person, we know what’s good. Explorers to our core, we pound the streets from San Francisco to Sydney and everywhere in between. We can’t offer blanket coverage but we do offer trusted information and inspiration.
Fake reviews are commonplace and now big business. It's not difficult to manipulate user reviews if you try. Do you know just how broken the Trip Advisor model is in terms of serving you trusted information? And what about the social media influencers who promise positive coverage (sight unseen) in return for freebies?
Whether your trip is already planned or you’re just looking for a few ideas, we will point you to the particular, the peculiar and the downright pleasurable with no agenda – it might be a fish and chip shack, a second-hand bookshop, a well-hidden cocktail lounge or quirky museum. Good doesn't always have to mean expensive. In short, anything and everything that piques our interest is fair game.
In particular we celebrate individuality; one-offs, start-ups, local favourites and family-run businesses, ignoring chains unless they're small and emerging. If that appeals to you, why don’t you sign up and become a member today? Together, let's support diversity of experience; lest we fly half way around the world and find we're in the same place.