Created by an international team of professional travel writers, Need To Know is a members-only club where we share a selection of handpicked places and itineraries from around the world that we recommend without hesitation.
Our elegant, easy-to-navigate website showcases our authentic reviews, which are born out of the experience of pounding the streets in locations from San Francisco to Sydney and everywhere in between. Whether your trip is already planned or you’re just looking for inspiration, we will point you to the particular, the peculiar and the downright pleasurable – it might be a fish and chip shack, a second-hand bookshop, a well-hidden cocktail lounge or quirky museum. Good doesn't always have to mean expensive. In short, anything and everything that piques our interest is fair game.
In particular we celebrate individuality; one-offs, start-ups, local favourites and family-run businesses, ignoring chains unless they're small and emerging. If that appeals to you, why don’t you sign up and become a member today? Together, let's support diversity of experience; lest we fly half way around the world and find we're in the same place.
We believe that charging a modest membership fee is the fairest way to make recommendations from the trusted few available to those who value expert opinion. We don't run adverts, we don't have sponsored content, we don't sell tickets, we don’t chase people around the internet and we certainly don’t harvest personal information. The membership fee is our only income.
We have decided to operate as a responsible, social enterprise - we donate a significant proportion of our income to charities that we care about and, after paying our taxes, we share the remainder evenly between ourselves.