Traditionally one of the city’s poshest neighbourhoods, the Upper East Side has lost its crown to downtown areas such as Tribeca and the West Village, but its immaculate townhouses and few remaining mansions exude Gilded Age opulence. Cultural institutions, including the Metropolitan Museum of Art, the Guggenheim and the Cooper Hewitt, Smithsonian Design Museum, dot Museum Mile (Fifth Avenue between 82nd and 105th Streets). Madison Avenue in the 70s and 80s is lined with ritzy designer flagships and contemporary fashion shops, such as NYC label Veronica Beard and multi-label boutique Intermix. Further east, there are hip pubs and eateries on First and Second Avenues in the old German-immigrant enclave, Yorkville, but only a couple of traditional businesses remain.
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